Unity Media Group

February 2010 Digital Editions Page 3 and 16

February 2010 Digital Editions Page 3

Do you ever leave your doctor’soffice with more questions than answers? An Eagle startup has come up with ways to help – using the Internet and video.

Unity Medical Inc. makes two- to three-minute videos that take expert medical advice and deliver it to patients in a way that feels up close and personal. The videos are part of a suite of Internet tools that can deliver information on everything from chronic diseases to wellness.

Right now, the privately held Unity Medical doesn’t have much competition for its use of Internet technology, founder and CEO Michael Boerner said: “We’ve been presenting and sharing this from coast to coast, and to date we haven’t seen anything quite like it.”

“It has the potential to change how doctors practice medicine,” said Dr. Robert Korn, a weight-loss surgeon at St. Luke’s Clinic for Metabolic and Bariatric Surgery who is not an investor in Unity Medical.

Unity Medical was selected for its award from among 12 finalists, and judged by audience members representing over 400 technology and health care organizations.
“We’re delighted that the medical industry at Health 2.0 recognized the ability of our technologies to increase patient engagement and reduce the overall burden and costs on the health care system,” stated Unity Medical founder and CEO Michael Boerner.

Eagle technology start-up Unity Medical Inc., announced that the company won the audience award as the best new service at the Launch! competition at the Health 2.0 Conference in San Francisco. Unity Medical unveiled its suite of media technologies that offer video interaction for health-care professionals. The Launch! audience award was given to the best technology presentation from 12 finalists and judged by audience representatives of more than 400 technology and health-care organizations at the conference.

The jLog application is currently being tested by Boise-based St. Luke’s Health System, where COO Chris Roth said the technology “provides new ways to enhance the health care experience of our patients, their families, staff and physicians.”

Other products developed by Unity Medical include the Smart Assessment Tool, Ask an Expert and the Wonder Bar, all of which take advantage of the company’s catalog of “safe and trusted” content and blend it with interactive Web capabilities.

2009 Web 2.0 Summit in San Francisco, CA – Federal CTO Aneesh Chopra Talks with Unity Media’s Ken Holsinger.

Unity Medical is headquartered in Eagle Idaho, with all operations in the United States. Unity Medical has experienced exponential growth with a first-to-market position of their digital communication applications that incorporate competencies in technology development, high-end custom video production and original content libraries of information from industry leading experts. More information is available at www.unitymedical.com.